Moschino is one of those odd labels which in my head, I THINK I should be hating due to the dodgy knock-off jumpers and bling-bling streetwear associations it had in the early 90's similar to what happened with Dolce & Gabbana and Versace. It was created by Franco Moschino in 1983 as the label that epitomised 'classico con twist' - classical twist. Bad logo jumpers and gold necklaces aside, I've somehow managed to pick up five or six pieces of Moschino or Moschino Cheap & Chic over the years. For a label that in my mind, I have no massive love for, it's interesting how much has made its way into my wardrobe. A grey jersey corset top, a scalloped trim miniskirt, a heart printed shirt (the V&R for H&M collection ruined the heart thing for me alas...), a pair of gem encrusted leather gloves and a wacky garish t-shirt I found in a charity shop. That humorouristic and light-hearted (heart being the operative word...) side of Moschino is the side that appeals to me and I do find myself liking pieces from every season so I really should just shake off that initial shirk of that label.
As Mrs Fashion reported a week ago, Yoox have gotten hold of Moschino's historical archives and offering one-off pieces that are signature Moschino. There are 241 pieces of womenswear, 76 pieces of menswear (last time I checked!) and after quite painfully going through the whole selection (Yoox loads up rather slow for me and with only a few items per page, it did take a while!), I found myself coveting more than 20 things which again brings to mind my odd relationship with this label. The prices are also not silly-silly as any regular thrifter will know that a relatively young label like Moschino does turn up in quite a bit at jumble sales, charity shops and vintage stores so Yoox thankfully haven't priced them as collectible rarities.
It's a sale that is well worth a look-in despite my initial protestations at my supposed dislike of this label (which I now have realised is a complete fallacy... ). Cute gloves, funny foulards, comical swimsuits (worn as tops over t-shirts is what I'm into at the moment...) as well as classic black dresses, elegant polka dots and minimalist shirts - it's all there for slow browsing (let me know if your ADSL connection is faring better with Yoox than mine...).
The proceeds of the sale go to the AMREF foundation, responsible for improving schooling in Kenya which is also a nice fuzzy-hearted shopping touch
