When people use the C word to describe style, I often think they are misusing it. To set the record straight here is my personal definition of the word presented as a 'Crazy' reply to the very very annoying Jaguar Gorgeous ad campaign. You will see that what is conceived as crazy is really just calculated mess and having fun in my calculated mess of a world where I have lots and lots of things to do that is orderly in a timetable and where my things are strewn all over my room but I know exactly where to find them all.
Gorgeous deserves your immediate attention. - Crazy deserves lots of berets with veils attached to them.
Gorgeous makes effort look effortless - Crazy is not just random and there IS some effort involved like travelling to Prague for a bit of lace or lining up all my long opera gloves to see which length would work best with the short sleeved aetex sporty jacket.
Gorgeous stays up late and still looks gorgeous - Crazy stays up late finding out what Gorgeous is wearing in all the magazines and then hopefully from Gorgeous, Crazy will interpret that with something extra.
Gorgeous has no love for logic - Crazy actually does have logic - just a messy, varied, sometimes non-sensical logic.
Gorgeous loves fast - Crazy loves big plastic gems/jewels stuck on shoes, dresses, everywhere!
Everyone cares what Gorgeous says - No-one wants to openly point out Crazy when Crazy is present, sort of like the pink elephant but in lots of layers and big mittens.
Gorgeous gets in everywhere - Crazy goes everywhere, looking for more crazy.
Gorgeous can’t be ordinary even if it tries - Crazy thinks ordinary can also be misused.
Gorgeous pays for itself in the first five seconds - Crazy pays for £3 vintage pumps as well as £300 Miroike booties.
Gorgeous doesn’t care at all what others are doing - Crazy cares on one level but not on another.
Gorgeous was born that way - Crazy was nurtured by a liberal family and also is the result of being a mediocrity.
Gorgeous trumps everything - Crazy doesn't want to trump anyone/thing.
Gorgeous is worth it - Crazy is worth picking out a metallic brightly coloured quilted pencil skirt from Greenwich Market and pairing it with silver leather driving gloves and a chewed up old cashmere sweater.
