I'm the sort of fashion-enthusing person who gets giddy and happy when a fashion designer opens up a shop for themselves. It sort of means they have really made it and are becoming established enough to have their own store. As detailed in Fashion Babylon, a designer wants nothing more than to have their own store in order to take in maximum profit and not have the shackles of selling their collection to a department store. So I was very pleased to discover that Dragana Perisic, a label I raved about a while ago, has accomplished this and now have a very cool store right in the centre of London's fash-pack area, on Cheshire Street near Brick Lane. What's more is they are having a party on the 7th to celebrate the launch of their store. What's more more, (and more importantly for the thrift-sters like me ), is their spring summer collection is now on sale at 60% off.
Sweet, but not saccharine clothes and fabric jewellery here I come.... Londoners, please do not miss out!
