So I have a slight obsession with infomercials. I must have seen that Food Saver ad a gazillion times but I just love the way that machine sucks out all the air out of everything. You can keep fish for up to 6 months goddamnit - that's pretty amazing right? Now an infomercial dress? That's a whole different story altogether! However did it come about? Gosh darnit, aren't you just dying to find out!
Some of you may know of the Infinite Dress, invented by Lynda Silvestry, but I was completely clueless until a colleague today tried to order one for his sister. Then I went on the website and realised it was an infomercial dress (on Pitch TV channel 647 on Sky if you must know...)! Why had I not seen this?? Instead of poring over Power juicer and Super Chopper ads, I could have been discovering over 100 ways to wear this 'lifesaver' of a dress. According to it's 'Hall of Fame' it has a very venerable history and apparently caused a bit of stir when it debuted in 1976. Hey, if you're still not convinced, you better believe those ever so convincing testimonials and the completely non-ironic before and after pics.
Made of 'luxurious' acetate/lycra mix, this multifunctioning dress comes in black (the only colour I would recommend buying if you are to enter into infomercial-dress territory), red and purple and in four sizes. You can be demure, go Grecian, have a beautiful back, twist tails, enhance your bosom, hide bad hair days and many many more with this one dress. Now isn't that a heck of a deal??
So much so, that they're charging UK customers £69.99 (plus P+P of course) whilst over-chargings US people who have to pay $169. Odd non? Could it be that UK customers are not yet aware of the iconic legend of the Infinite Dress and need a wee discount to convince them....
Ok, in all seriouness, this is actually an interesting concept and yes, I am a little put off by the overall cheapness of the site and the dubious Page 3-esque modelling the different dresses above but in reality, this could be a useful little dress and hey, 70 quid ain't so unreasonable. It's Infinite for god's sake!
