Fruity Tutti
It's always great to be reminded about your five-a-day and these fruity b&ab SS08 ads that were conceptualised by Japanese pop artist Nagi Noda are just the ticket. I've never really been a big fan of b&ab, a Hong Kong high street label that takes cutesy inspiration from Japanese streetstyle but I've always thought they've been a victim of bad styling as opposed to poor clothes...
...though I'm not entirely sure of a polka dot frilly edged onesie, I love the way the proportions of the body are exaggerated and enlarged in the video. I've also loved what Nagi Noda has done with previous seasons of b&ab ads. A shame that I'm still never sold whenever I go into a b&ab store. Thought right now I'd give anything to be there as I'm going through a severe bout of Hong Kong home-sickness that's only curable through a 1 hour pointless walking through of any random shopping mall that has that distinct air of wonton consumerism with someone stuffing egg waffles, proper roast goose lai fun and fish balls down my throat...or alternatively, a purposefull planned trip back to Hong Kong would also be a good idea... will investigate that further instead of fantasising bizzarely...
Backstage shots with fruits galore from the IT Blog...
An accompanying video to the ads...
love the ad images but not sure about the video ad :(
K
Posted by: Style Slicker | 26 May 2008 at 17:00
'wonton consumerism'- was that on purpose? I don't blame you for the homesickness at all, the last time I went to HK all I did was eat :)
Posted by: Drusilla | 26 May 2008 at 17:04
I liked a ton of stuff from b+ab the last time I was in HK, but I don't know if it's because I generally like their style or if its that particular season. I don't remember seeing the store the time I went there before that. But for now, in my mind, I'm a fan.
& it seems like HK is the topic of the day lately with so many of my friends/relatives visiting HK and stuffing their faces with curry fish balls and all the yummy street food goodness. sigh. I hope you get to go back sometime soon!
Posted by: yulanda | 26 May 2008 at 17:11
Yup...wonton pun fully intended...
Hmmm...curry fish balls....
Posted by: susie_bubble | 26 May 2008 at 17:13
Oh, those onesies are too sweet to be true.
Posted by: Dotti | 26 May 2008 at 17:16
that's nuts! i like the boufant hair though
Posted by: selina | 26 May 2008 at 17:23
these are awesome
i think everything japanese is verrrrry cool.
Posted by: annah | 26 May 2008 at 17:34
Not sure that I like the clothes but definitely intrigued enough to want to see the rest of the collection.
I long to visit Hong Kong again but when in funds this time as I couldn't afford half what I wanted when I was there before!
Posted by: floraposte | 26 May 2008 at 18:06
I feel the same way about b + ab, but these ads are very clever! I'll definitely take a look next time I'm back. Next Christmas, I hope...
Posted by: Tubemouse | 26 May 2008 at 20:37
This is like the fruity version of American Beauty! Very cool blog, I linked you :)
Posted by: Tamara | 26 May 2008 at 21:07
all this talk about hk is making me wish august would come sooner. am definitely counting down the days till my trip. at least in the meantime, i can go through your old posts again to see where you shop when you're there :)
Posted by: evie | 27 May 2008 at 05:18
Hmmm... looks like a certain Italian Vogue spread (January issue, I think)...
Posted by: hurlax | 27 May 2008 at 05:43
i would totally fail in a photo like that...i'd eat the set right out!!! :P
Posted by: Fashion Tidbits | 27 May 2008 at 05:55
It's pretty clever. It'll stick in my mind forever now.
Posted by: enc | 27 May 2008 at 06:04
hey do you know the name of the song?
Posted by: kristine | 27 May 2008 at 07:48
now i want to dress like an acidic overstuffed cupcake.
Posted by: a dreamer | 27 May 2008 at 08:19
Don't you just love the Nagi Noda animal wigs? The dog one is amazing ...
Posted by: July Stars | 27 May 2008 at 15:28