Oh...it was the Mi-Zo that made the Scholls
Remember how I was marvelling how I could be floored by an ad featuring some Scholl shoes designed by Diego Dolcini. Well I can now breathe a sigh of relief that a big part of the reason why I was floored was down to the fact that Zoren Gold and Minori aka Mi-Zo shot the campaign images. In the early days of Style Bubble when I didn't ramble on half as much as I do now, Mi-Zo got the thumbs up from me and it seems their work has just been revved up to a whole new super level. The composition, the styling, the angles created all cast such a favourable light over the shoes that it again prompted the search for more info on these Diego Dolcini creations for Scholl.
The search yielded results and of course an official site for the collaboration is up and running now and the full collection available to see online. The perspex wedges are still fascinating me but the clunky red wedges are also making me curious... with pale blue knee high socks and a silvery floaty dress...hmm...yes...yes...
No sign of them in the stark reality of shoe stores yet but staring at the images a few more times might just prompt me to do an embarrassing call to the Italian distributor and ask in poor Italian (by 'poor', I mean I only know music-related terms...thank you grade 8 music theory...) where can I find these shoes....?
love the weird poses!!! Hope the shoes are comfy.
K
Posted by: The Fashion Assistant and her Camera | 29 April 2008 at 14:05
2nd picture down- Bum Blush.
Posted by: iron chic | 29 April 2008 at 14:24
hmm,I don't know how I feel about those shoes, but I'm getting the urge to ripoff the darker flesh tone stockings...
-Giselle <3<3<3
Posted by: Giselle | 29 April 2008 at 15:07
Well I'll say I'm shocked. Certainly not the image I have of Scholl's. I will even overlook the fact that I'm incapable of wearing tapered wedges...The colors are great. I'm going through a big orange shoe phase right now. I've seen all these styles before so not hugely original. But I will say the strappy stilleto and the silver and orange wedges are quite nice. Not losing sleep over them though.
Posted by: anna | 29 April 2008 at 15:24
I actually saw the flat "peschura" kind in a store in Novara, Piedmont (Italy) but they only had that model.. I have been looking for them for quite a while now even in Milan but I couldn't find any info whatsoever.
Posted by: misspenqueen | 29 April 2008 at 15:41
I can NOT believe these are by scholls! combining comfort and fashion is not an easy thing to do. I'd love to see these in person:)
xoxo
Posted by: la petite fashionista | 29 April 2008 at 16:11
I love the very last ones. I need to know where to find those, OMG. :)
I already own some pink pescuras, thanks to SJP, loL.
Posted by: Sophiedoz | 29 April 2008 at 16:36
I think they sell some of these at www.matchesfashion.com dont they? They're VERY expensive!!
Posted by: jane | 29 April 2008 at 16:45
I've always been intrigued by the Scholl sandals (I'm a sucker for a wood sandal!), and these are a brilliant collection. That perspex wedge really is great, and the basketweave on some of the flat sandals is clever too.
Posted by: Jeanne | 29 April 2008 at 17:03
Fabulous layout! Very interesting concept. I went to the official website. These are very unique styles for Scholls. I wonder about the comfort, but they look great!
Posted by: Cheryl Pastor | 29 April 2008 at 17:36
wow, great pictures!!
Posted by: Mer | 29 April 2008 at 17:51
i've been searching for a perspex heel that isn't graidented for a few weeks now, very much considering the wedge
Posted by: selina | 29 April 2008 at 20:15
I love good old Doctor Scholls. I remember in the 90's when everyone was going mad for them, I had such a cute pair old blue Scholls which were cool and also massaged my feet! The photo shoot is great, loving the colour and the poses.
Posted by: Natty | 29 April 2008 at 22:18
I have a soft spot for the brand since my mom wore them when I was a kid--and I'd steal them from her to clop around in.
Posted by: ambika | 29 April 2008 at 22:22
They are awesome. Please let us know if you find them in a purchasable place. Australia even?
Posted by: Lady Smaggle | 30 April 2008 at 00:21
I'm pretty attracted to those, and I guess it's good I can't get my hands on them! Otherwise, I'd have half a dozen pairs.
Posted by: enc | 30 April 2008 at 01:15
Other mid-market brands take note this is shoes should be photographed...the shoe's on the other hand...hmmm!
Posted by: Imelda Matt | 30 April 2008 at 07:34
oh oh I lOVE the silver shoes
they would look so ace with a Transkema top and a pencil skirt and green and blue hair.
Posted by: Helen | 30 April 2008 at 11:57
comfortable and fashionable. who'd have thunk it? i do hope it's also affordable!
Posted by: evie | 30 April 2008 at 14:10
oh, they've come a long way indeed, the Scholls, I mean, and they DO look better than ever!
Posted by: idil vice | 30 April 2008 at 23:09
dr scholl is my hero, not to metion, he's saved my feet a number of times!
Posted by: lady coveted | 01 May 2008 at 10:07