It's a cardboard world

Michel Gondry's 'Science of Sleep' surely inspired the people who came up with this concept for the new Diesel store which just stocks accessories and intimates.  The interior is constructed entirely out of different shaped cardboard boxes and are used to display the Diesel stock and brings to my the carboard city in Stéphane's dreams.  Not to bring out the violins or anything but as a child, I didn't really have much to play with other than cardboard boxes (gosh to be a toddler again and be really really amused by a plain cardboard box....) so this really tugs on my heart strings. 

My only worries are whether clumsy me will tear the whole store apart in a dramatic domino effect if I knock something over.  Oh and whether people who happen to be carrying some Crayola felt tip pens (as you do...) will get the urge to start scrawling on the boxes in manner of graffitied toilet doors (question, why do people love writing things like 'I HEART YOU MICHELLE' on the back of toilets....does said door defacer expect Michelle to turn up at that exact toilet cubicle?).

 

Comments

[EJ]

I love that 'this is your head', um, head. Work may be driving me crazy, but I'm so tempted to scrawl 'this is my hand' on my hand right now.

[The Fashion Assistant and her Camera]

great shop interior!!! very different.

K

[Giselle]

how cute! I wish my bedroom looked like that!

[Emily]

Haha I love your comments about bathroom stalls. I've always been perplexed by the same thing...

[maya]

I love it!

That's hilarious, I didn't really imagine the calamaties till you mentioned 'domino effect' (lol) but there are a few dangers aren't there? It's so nice though.

[enc]

I love it. More newness in retail, less oldness.

[giancinephile]

I'm feeling Stéphane all over again. I'm turning nostalgic over that Gondry film again.

This Diesel store surely rocks! And the thing is that it is not intimidating (the way the merchandise is displayed).

[mica]

I really like it too, such a unique idea for a store design!

I wonder if it would look as good if I tried that in my room to solve my storage issues? :p

[rollergirl]

I like it, slightly Margiela-esque non?

[Angela]

So amazing a shop.I see underwears on the picture,so many things...

[Britt marie]

How interesting! I think it looks fantastic.

[Felicity]

You should take a look at the Aesop (aesop.net.au I think) store in Melbourne, Flinders Lane - also fitted out entirely in cardboard but much much more beautiful and thought out. Its only a temporary thing but so beautiful!