An Adidas World
Please excuse me if I'm a little slow on the uptake as I don't have a TV, I only recently caught wind of this Adidas Originals 'Handbags for Feet' advert, produced by 180 Amsterdam (the longtime agency used by Adidas) and directed by Ben Dawkins. I guess I should be posting about more 'meeeeedja' related stuff seeing as I ish-work in that field but I'll be honest and say that a lot of it is an incredible bore for me...
However this ad had me cheered up in an instant and actually *um* wanting to go into an Adidas store and see what is the deal with their 'Handbags for Feet' range... commercial numbskull? I think so...
We have a very cute brunette called Amelie, who lives in Berlin and is in love with her Polaroid SX-70 camera and runs about town with it snapping various things and she also happens to wear knee high socks paired with a pair of Adidas and a shiny black hooded jacket very well as she saunters along with mussed up hair. She goes grocery shopping, tries on hats at vintage stalls, turns her jacket inside out with much insouciance (the word can be irritating and useful both at the same time...) and goes into rickety photobooths. There's tinkly French music in the background. Finally her wall of polaroids is revealed at the end of the ad, which both the boyf and I fantasise about having in *fingers crossed* our own bloody place...
It's all happy happy happy...
Well, really, there's a lot of things this ad makes me want to do.... dig out my black knee high socks which I overwore in 2002, buy more SX-70 film for the boyf seeing as stock is running low, take a much needed trip to Berlin and oh yeah...check out the Adidas shoes as I said before.... well went and did that and I'm not impressed but the advert is still a cheery one...and yes, I'm a meeeedja sucker....
It's strange how we can have such opposite reactions to things - cutesy poo Euro chicks with pretty hair and no discernible societal use other than look cute on a bicycle make me want to hurl.
But then I hated the movie "Amelie" with a passion too (and this ad painfully wants us to be "Amelie"). That chick shoulda traded all that adorable whimsy and borderline sociopathic behaviour for a friggin' BACKBONE.
I'm sorry - cutesy Euro stuff is one of my super Top 5 least favourite things.That said, you *would* look cute in knee socks.
Becky.
Posted by: Becky | 22 March 2008 at 12:14
Hehe...see I could go one way and really be quite irritated by this sort of smug Euro-chic.... but then I put on a happy stance and thus the ad becomes endearing....
Posted by: susie_bubble | 22 March 2008 at 16:28
wait..why was she smug? im confused. maybe i dont understand cuz i actually like the ad. but then again i also LOVED the movie amelie so maybe that my kind of thing.
Posted by: Lola | 22 March 2008 at 17:01
i've spent many a moment in the past few days at home (yay a tv!) wondering 'is she wearing knee highs? has she just pulled them up under her shorts' while catching little glimpses of her knee. she is too cool
Posted by: selina | 22 March 2008 at 19:28
Does anyone know what this song is?
Posted by: Amy | 22 March 2008 at 19:30
Lola: It's probably a natural British sort of thing to rain down on seemingly 'twee' things such as a girl with nothing to do but take polaroids all day long in an irritating (to some) manner.... it's a raining on the parade attidue.... I sometimes take this view but on this occasion, I find the ad endearing and in actual fact, wouldn't mind living Amelie's life of SX70 polaroid taking...
Amy: I want to find out too.... I Googled and Googled but couldn't find out...so I might listen to the lyrics and type them in Google and see what I find...
Posted by: susie_bubble | 22 March 2008 at 20:40
i. need. a. polaroid. camera!!!!
Posted by: Fashion Tidbits | 23 March 2008 at 04:38
In part, I think that everyone of us is rather jealous of the kind of lifestyle depicted in these visual-deserts. Of course if this 'Amelie' were to be a real person then we would've seen her the next day puffy-faced waking up, going to her job, perhaps cried or laughed or tripped at the end of that day, etc. adverts aren't necessarily trying sell us the truth- unless we WANT to be sucked into it.
In your case Susie, I don't blame you for wanting to check out those Addidas classics(?);]
Posted by: Tram | 23 March 2008 at 08:02
I loved this post (and the ad!), have you had any luck finding SX70 film though? I can't get hold of any now it's discontinued.
Posted by: Miss White | 23 March 2008 at 09:52
Cute ad but I hate those shoes!
Posted by: rollergirl | 23 March 2008 at 16:39
ahh, so sweet you really can't fight it. it made me want to get a polaroid camera more than sneakers, though. :)...i'd say her life is realistic for a student or model...or a model/student...:)or a trust fund baby...:)
Posted by: fauxfauxreal | 25 March 2008 at 01:45
I like that ad!
and Susie, I was so glad to read that you don't have a TV! we don't either and people think it's really strange! having said that, we have a computer opposite our couch which we call 'the tv' because its there for watching DVDs and downloaded shows. no ads, only the shows we want, we're not missing anything when we go out, its awesome!
Posted by: Ali | 29 March 2008 at 10:01