When people use the C word to describe style, I often think they are misusing it. To set the record straight here is my personal definition of the word presented as a 'Crazy' reply to the very very annoying Jaguar Gorgeous ad campaign. You will see that what is conceived as crazy is really just calculated mess and having fun in my calculated mess of a world where I have lots and lots of things to do that is orderly in a timetable and where my things are strewn all over my room but I know exactly where to find them all.
Gorgeous deserves your immediate attention. - Crazy deserves lots of berets with veils attached to them.
Gorgeous makes effort look effortless - Crazy is not just random and there IS some effort involved like travelling to Prague for a bit of lace or lining up all my long opera gloves to see which length would work best with the short sleeved aetex sporty jacket.
Gorgeous stays up late and still looks gorgeous - Crazy stays up late finding out what Gorgeous is wearing in all the magazines and then hopefully from Gorgeous, Crazy will interpret that with something extra.
Gorgeous has no love for logic - Crazy actually does have logic - just a messy, varied, sometimes non-sensical logic.
Gorgeous loves fast - Crazy loves big plastic gems/jewels stuck on shoes, dresses, everywhere!
Everyone cares what Gorgeous says - No-one wants to openly point out Crazy when Crazy is present, sort of like the pink elephant but in lots of layers and big mittens.
Gorgeous gets in everywhere - Crazy goes everywhere, looking for more crazy.
Gorgeous can’t be ordinary even if it tries - Crazy thinks ordinary can also be misused.
Gorgeous pays for itself in the first five seconds - Crazy pays for £3 vintage pumps as well as £300 Miroike booties.
Gorgeous doesn’t care at all what others are doing - Crazy cares on one level but not on another.
Gorgeous was born that way - Crazy was nurtured by a liberal family and also is the result of being a mediocrity.
Gorgeous trumps everything - Crazy doesn't want to trump anyone/thing.
Gorgeous is worth it - Crazy is worth picking out a metallic brightly coloured quilted pencil skirt from Greenwich Market and pairing it with silver leather driving gloves and a chewed up old cashmere sweater.
suzie you are so amazing!
im such a gusher
but really you have it to a t.
Posted by: q | 07 February 2007 at 01:01
susie, you are AMAZING
a style inspiration =)
Posted by: dee | 07 February 2007 at 01:26
Gorgeous is classy - Crazy mixes classic with funky with prissy with fresh with a hint of morbid imagination... and completely turns it out.
Gotta love these...Definitely going to print them and stick them on my mirror for when I'm lacking inspiration...
Posted by: Ayabie | 07 February 2007 at 01:52
I love crazy
because of you!
Posted by: kmeng | 07 February 2007 at 02:19
It seems everyone is 'K-e-r-r-r-a-Z-Y' these days, which to my mind makes it sooooo not crazy.
Restraint is the new crazy ;-), it's much harder to do in terms of still looking individual and stylish.
'Mish mash' outfits are easy to put together, and are everywhere these days. The crazy Nu rave look is also such an easy formula too, it's like dot to dot dressing.
Posted by: Lol B | 07 February 2007 at 02:22
I love this article!
Posted by: Gala | 07 February 2007 at 04:08
what editorial has been used for the background?? thanks
Posted by: | 07 February 2007 at 05:52
Ah, apologies - its 'Pop Hit' shot by Nick Knight from UK Vogue March 2007 - the one with Daria Werbowy on the cover.
The point is here.... to say that actually.... it is not crazy you're seeing, and when people use that word with me, that is not what it is. I'm not JUST about the random or mish-mash. If there is any element of crazy in me, its because I like different styles... one day could be severely minimal, the other day is not......
So you see, I contradict myself by defining crazy when in the end as Lol B said, it ends up not being crazy at all......
Just as that Gorgeous ad sets out to define Gorgeous but actually ends up sounding laughable when you hear that William Dafoe voiceover....
Posted by: susie_bubble | 07 February 2007 at 07:35
Susie, it's obvious you don't dress to be 'K-e-r-a-zy', I've checked out your style diary many times. You seem to be passionate about clothing and use the art of dressing up to express yourself and your different moods. Your have an eagle eye for interesting and cute detail.
Did you have a mammoth dress up box as a kid? I can just imagine you in your mammas high heels:-)
You appear to dress to please yourself and your whims(which is rare and refreshing) , you are drfinately not 'c.r.a.z.y contrived' I hope you didn't think I was insinuating that in my previous post!
Posted by: Lol B | 07 February 2007 at 08:49
crazy is not a mediocrity!
Posted by: lachipie | 07 February 2007 at 21:22
Gorgeous sounds like way too much of a pain to be it 24/7...bring on the crazy I say!
Posted by: Drusilla | 08 February 2007 at 04:07
These two are my favorite:
Crazy goes everywhere, looking for more crazy.
Crazy is worth picking out a metallic brightly coloured quilted pencil skirt from Greenwich Market and pairing it with silver leather driving gloves and a chewed up old cashmere sweater.
Brilliant.
Posted by: hoyan | 08 February 2007 at 16:16
totally offtopic, but i love seeing my hometown mentioned on pages id never expect it to be:)
Posted by: ela - made in prague | 16 February 2007 at 17:24
hehe - great post - and where are the leggings in the pic from - can't read the small print ;-D
xxxc
Posted by: cassiopeia37 | 19 February 2007 at 15:15