Let them eat cake....and buy a dress too.
You may be wondering why you're seeing a picture of a cake box on the left. It seems the smart people at Soho boutique The World According To... know how to pull a girl's purse strings by collaborating with one of oldest and best loved cafe 
Maison Bertaux (otherwise known as the place where Susie puts on 5lbs just looking at the cakes) and has opened a store selling Eley Kishimoto, new and archive pieces, A.P.C. and Sonia Rykiel accessories. Shop at Maison Bertaux just opened this week and I dropped by on Saturday only with the intention of having my strawberry tart and a hot chocolate. 
Then I started rifling through the rails and found this sweet A/W05/6 Eley Kishimoto tartan dress that had an appealing bagginess shape (appealing because it covers up the evidence of me consuming the delights that Maison Bertaux offers). The dress was then wrapped up in a cute cake box and off I went swinging it around London. People must have thought I was smooshing up my "cake" as I was dangling it around so much. I have now decided to make it my post pay day monthly treat - excess calorific goodness and excess spending.
i want that cake box
& the dress is cute, too.
Posted by: annie | 02 October 2006 at 01:20
That dress is absolutely adorable!
:)
Posted by: Jory | 02 October 2006 at 01:50
That is just the cutest packaging I've ever seen/heard of!! :D Love the dress too...
Posted by: Casey | 02 October 2006 at 02:50
that dress is adorable with black tights!!!
Posted by: dariya | 02 October 2006 at 03:10
im jealous!! haha. of the tarts and dress.
Posted by: emily | 02 October 2006 at 05:03
what a cute idea to use cake boxes as packaging for clothes!
Posted by: funnyface | 02 October 2006 at 06:23
Boy do they know how to market their items! I'm a sucker for packaging and I'd buy something if it's beautifully presented. Sigh I love your pictures.
Posted by: Sam | 02 October 2006 at 06:59
love the dress!
Posted by: D | 02 October 2006 at 10:45
susie, that is the most covetable dress!
Posted by: estella | 02 October 2006 at 14:24
wow..could you tell me where the shop is please? thanks :)
Posted by: | 02 October 2006 at 17:05
wow..could you tell me where the shop is please? thanks :)
Posted by: | 02 October 2006 at 17:06
here's the address of the shop:
27 Greek Street
Basement Premises
Soho
London W1D 5DF
Posted by: cranberrycandy | 02 October 2006 at 18:07
Great buy, it's fantastic in shape & draping indeed!
Posted by: Hye Park Lover | 02 October 2006 at 18:43
It's a very cute dress. I would like to see which other pretties come out of that shop!
Posted by: Sullen Girl | 02 October 2006 at 18:56
o susie!
wht a fantastic dress.!
x
Posted by: ms.chanel! frm tfs. ;] | 02 October 2006 at 19:48
i do luv the dress!!
Posted by: ms.mo | 08 October 2006 at 17:37
Thank You....
Let us eat cake...
x
Posted by: Mark | 21 October 2006 at 01:38