From Southern state spiritual MySpace social networking, pretty printess designer Hermione de Paula has turned to a more conventional inspiration muse for her latest S/S 10 collection which was shown as part of Vauxhall Fashion Scout's Ones to Watch show during London Fashion Week. Of course, Hermione explores this super muse in an unexpected way...
"Hermione invites the wearer to portray Venus, and to consider the modern incarnation of this figure. Our fascination with celebrity and female icons attract crowds in much the same way, their false hair-pieces and excess of designer clothes adorn them as the hair and jewellery adorns the Anatomical Venus. Our inquisitive nature extending to the every movement of their lives, dissecting them in the tabloids and gossip columns, their vanity and fading beauty."
So we have Venus de Hermione... a "Las Venus", the goddess who has gone off the rails slightly and has fallen on the wrong side of the tracks but is still inherently beautiful. There's something very erotic about the prints and the way they are used to contour the body together with the levels of opacity that Hermione has gone for with her fabrics. Trompe l'oeil flowers represent internal organs and I think most people can read into that particular analogy. I love how that age-old recurring rose motif, an iconic flower in itself, is made somehow fresh again by the way it hangs off as pom-pom equivalents or the way they gather up as a cape, shoulder pads and even as teensy tiny studs.
Yes, we have ourselves another purveyor of prints but it's Hermione de Paula's conviction with her fictional Venus that seals this collection up as something that goes beyond just being a piece of print mastery.




























